16.11.2009 I Exhibition attendees give their seal of approval to the bold new KIMBERLY-CLARK PROFESSIONAL* campaign ‘Evolution of Care’

 

 

The thought-provoking and visually intriguing Evolution of Care campaign created a buzz at the largest health and safety exhibition in Europe, A+A 2009 in Dusseldorf, Germany. Attracting approx 1000 visitors to the stand.

 

 

For the first time KIMBERLY-CLARK PROFESSIONAL*, a leading provider of health, safety and hygiene solutions for the workplace, occupied what could be only described as an impressive and captivating stand. The eye-catching visuals took visitors on the evolutionary journey that has seen KIMBERLY-CLARK PROFESSIONAL* develop from a leading supplier of washroom products, to a cutting-edge provider of workplace safety and wiping solutions for all industrial environments. The Evolution of Care campaign graphics depicted this progress and the vision whereby humans may one day adapt and develop their own protection to their environment. Innovative new Personal Protective Equipment  were displayed including the KLEENGUARD* A25 Coverall the KLEENGUARD* H50 Multiple-use Ear Clips along with an exciting new addition to the Respirator Range KLEENGUARD* M30 Large Dual Valve Respirator.

 

 

Further energy was brought to the stand by football performance artist Jacek Roszkowski. The Pole showed off his mastery of a football whilst highlighting the exceptional comfort of the latest KLEENGUARD* Brand Personal Protective Equipment Products. The round-ball wizard entertained audiences by tapping his ball in the air and performing other tricks as he effortlessly put on – and then took off – KLEENGUARD* Eye Wear, Gloves and Coveralls.

 

 

Talking with A+A reporter Michael Kriess, KIMBERLY-CLARK PROFESSIONAL* Vice President EMEA, Gil Madrid, explained that customers need time to adapt to new safety issues. The Evolution of Care campaign highlights that KIMBERLY-CLARK PROFESSIONAL* has evolved and is ready to “offer you great product solutions so you can protect yourself here and now. This evolution has been highlighted even further with the recent acquisition of JACKSON SAFETY*.